Tercio Lima

Tercio Lima

Growth Lead

Tercio Lima is the Growth Lead at NeuronHire, where he runs both sides of what the firm does: the brand, content, and SEO strategy that attracts North American companies, and the sourcing work that fills their pipelines with LATAM engineers. The patterns he writes about come from active pipeline work, not desk research.

A Chemical Engineer by training (UNICAMP), his path here was non-linear: industrial compliance at Eaton, then growth at Maloka, an AI SaaS for retail, where he built the content engine from scratch. That cross-domain background is what lets him read a hiring market analytically and write about LATAM tech talent without sounding like everyone else.

Articles by Tercio Lima

5 Best Engineering Retention Strategies That Actually Keep Seniors Around
Hiring Best Practices

5 Best Engineering Retention Strategies That Actually Keep Seniors Around

The best engineering retention strategies that keep senior engineers around. Discover why comp isn't the issue and what actually works.

Tercio LimaTercio Lima
Sep 15, 202615 min read
Why Remote Developers in the US Timezone Close Tickets Faster
Hiring Best Practices

Why Remote Developers in the US Timezone Close Tickets Faster

Remote developers in US timezones resolve tickets faster due to real-time collaboration. Learn why timezone alignment beats offshore development.

Tercio LimaTercio Lima
Sep 9, 202612 min read
What Is an AI Maintainer? Keeping Production AI Reliable at Scale
AI Engineering

What Is an AI Maintainer? Keeping Production AI Reliable at Scale

The AI Maintainer keeps mature AI systems secure, reliable, and efficient as they scale: the on-call backbone for production LLM and ML systems.

Tercio LimaTercio Lima
Sep 1, 20268 min read
What Is an AI Grower? Scaling AI Products Toward Product-Market Fit
AI Engineering

What Is an AI Grower? Scaling AI Products Toward Product-Market Fit

The AI Grower iterates a shipped AI product toward product-market fit: the archetype that blends engineering with product and analytics instinct.

Tercio LimaTercio Lima
Aug 31, 20267 min read
What Is an AI Sweeper? The Archetype That Cuts Complexity and Cost
AI Engineering

What Is an AI Sweeper? The Archetype That Cuts Complexity and Cost

The AI Sweeper simplifies, hardens, and cuts the cost of the AI systems you already have: the most underhired of the five AI engineer archetypes.

Tercio LimaTercio Lima
Aug 30, 20268 min read
What Is an AI Builder? Turning AI Prototypes Into Production Products
AI Engineering

What Is an AI Builder? Turning AI Prototypes Into Production Products

The AI Builder is the second of the five AI engineer archetypes: the person who turns a validated prototype into a production-grade AI product customers can actually rely on.

Tercio LimaTercio Lima
Aug 29, 20268 min read
What Is an AI Prototyper? The Archetype That Turns Ideas Into Demos
AI Engineering

What Is an AI Prototyper? The Archetype That Turns Ideas Into Demos

The AI Prototyper is the first of the five AI engineer archetypes: the person who turns a vague idea into a working demo before you spend real engineering on it.

Tercio LimaTercio Lima
Aug 28, 20268 min read
The 5 AI Engineer Archetypes: How AI Is Reshaping Engineering Teams
AI Engineering

The 5 AI Engineer Archetypes: How AI Is Reshaping Engineering Teams

Prototyper, Builder, Sweeper, Grower, Maintainer: the five working modes that predict what an AI engineer actually does better than any job title.

Tercio LimaTercio Lima
Aug 27, 202611 min read
Scale Your Dev Team Quickly Without the Usual Hiring Chaos
Hiring Best Practices

Scale Your Dev Team Quickly Without the Usual Hiring Chaos

Learn how to scale dev team quickly without slowing delivery. Avoid common hiring mistakes that hurt velocity and team performance.

Tercio LimaTercio Lima
Aug 25, 202615 min read
Hiring AI Engineers From Latin America: Which Profile Do You Need?
AI Engineering

Hiring AI Engineers From Latin America: Which Profile Do You Need?

Half of NeuronHire's 2026 roles were for "AI engineers," and most clients actually needed a different profile entirely.

Tercio LimaTercio Lima
Jul 29, 202612 min read
How to Hire Engineers From Mexico: A Practical Guide
Country Guides

How to Hire Engineers From Mexico: A Practical Guide

Mexico pairs the region's largest developer pool with a timezone story that only holds up part of the year.

Tercio LimaTercio Lima
Jul 17, 202613 min read
How to Hire Engineers From Colombia: A Practical Guide
Country Guides

How to Hire Engineers From Colombia: A Practical Guide

A practical, no-hype guide to hiring engineers from Colombia: real timezone math, the 2025 labor reform explained, and 2026 salary data.

Tercio LimaTercio Lima
Jul 8, 202612 min read
How to Hire Engineers From Argentina: A Practical Guide
Country Guides

How to Hire Engineers From Argentina: A Practical Guide

Argentina pairs LATAM's best English with a 2026 labor reform that lowers contractor risk, if you structure the hire correctly.

Tercio LimaTercio Lima
Jul 3, 202613 min read
How to Hire Engineers From Brazil: A Practical Guide
Country Guides

How to Hire Engineers From Brazil: A Practical Guide

Brazil gives North American companies deep talent, full time-zone overlap, and real cost savings if you structure the engagement correctly.

Tercio LimaTercio Lima
Jun 24, 202611 min read
Nearshore Software Development in Latin America vs Offshore
Hiring Best Practices

Nearshore Software Development in Latin America vs Offshore

For US teams working synchronously, nearshore Latin America beats offshore on cost, collaboration speed, and communication fit.

Tercio LimaTercio Lima
Jun 19, 20269 min read
Best Countries to Hire Tech Talent in Latin America
Country Guides

Best Countries to Hire Tech Talent in Latin America

Brazil leads for scale and AI, Argentina for English, Mexico for overlap, Colombia for cost. The best choice depends on your constraint.

Tercio LimaTercio Lima
Jun 12, 20269 min read